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Item Information       Summary     More Content     More by this author     Taylor, James Walter, 1933-     Subjects     Advertising -- Handbooks, manuals, etc.     Marketing -- Handbooks, manuals, etc.     Browse Catalog     by author:      Taylor, James Walter, 1933-       by title:      How to develop a suc...         MARC Display

How to develop a successful advertising plan / James W. Taylor. by Taylor, James Walter, 1933- Lincolnwood, Ill., U.S.A. : NTC Business Books, 1993. Subjects Advertising -- Handbooks, manuals, etc.   Marketing -- Handbooks, manuals, etc. ISBN:  0844235288 (pbk.) : 0844235261 Description:  viii, 248 p. : ill. ; 29 cm. Edition:  2nd ed. Requests:  0   Copy/Holding information No Item Information

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