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Item Information   Holdings     Summary     More Content       More by this author     Turner, Jamie, 1961-     Subjects     Internet marketing.     Social media -- Economic aspects.     Online social networks -- Economic aspects.     Browse Catalog     by author:      Turner, Jamie, 1961-       by title:      How to make money wi...         MARC Display

How to make money with social media : an insider's guide on using new and emerging media to grow your business / Jamie Turner and Reshma Shah. by Turner, Jamie, 1961- Upper Saddle River, N.J. : FT Press, c2011. Subjects Internet marketing.   Social media -- Economic aspects.   Online social networks -- Economic aspects. ISBN:  9780132100564 (hardback : alk. paper) 0132100568 (hardback : alk. paper) Description:  xi, 289 p. : ill. ; 24 cm. Contents:  What social media isn't -- The evolution of marketing -- How to think about social media -- The language of social media -- Laying the groundwork for success -- Why your first social media campaign didn't work -- Managing the conversation -- Creating circular momentum -- Social media is more than YouTube, LinkedIn, Facebook, and Twitter -- How to use networking platforms to help your grow your sales and revenue -- How to use sharing platforms to help you grow your sales and revenue -- Mobile media, augmented reality, and widgets. Oh My! -- How to integrate social media into your marketing plan -- How to conduct a competitive assessment -- Conducting an internal situation analysis -- Understanding the customer thought processes -- Establishing your major objectives and key strategies -- Aligning you social media strategy with your brand essence -- How to measure a social media campaign -- Step 1: Measuring the quantitative data -- Step 2: Measuring the qualitative data -- Step 3: Measuring the only really important thing- Your return on investment -- Social media guidelines for corporations -- 59 things you need to do on your way to a successful social media campaign. Requests:  0 Summary:  This guide is written by experts who've developed money-making marketing campaigns for many of the world's largest companies. This book shows how to avoid crucial pitfalls that other companies have encounter, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.--[book jacket]   Copy/Holding information Location Collection Call No. Status   Aiea Public Library Adult Nonfiction 658.872 Tu Checked In Add Copy to MyList Hawaii State Library Business, Science & Technology 658.872 Tu Checked In Add Copy to MyList

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