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Item Information   Holdings     Summary     More Content       More by this author     Westwood, John, 1947- author.     Subjects     Marketing -- Management.     Browse Catalog     by author:      Westwood, John, 1947- author.       by title:      How to write a marke...         MARC Display

How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood. by Westwood, John, 1947- author. London : KoganPage, 2019. Subjects Marketing -- Management. ISBN:  9780749484835 (paperback) 0749484837 (paperback) Series:  Creating success. Description:  ix, 177 pages : illustrations ; 22 cm Edition:  Sixth edition. Contents:  Introduction -- Situation analysis -- the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Writing the plan -- Presenting the plan, follow-up and revision -- Mini-plans and quick plans. Requests:  0 Summary:  "How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.802 We Checked In Add Copy to MyList Kailua Public Library Adult Nonfiction 658.802 We Checked In Add Copy to MyList Kailua-Kona Public Library Adult Nonfiction 658.802 We Checked In Add Copy to MyList Kapolei Public Library Adult Nonfiction 658.802 We Checked In Add Copy to MyList Mililani Public Library Adult Nonfiction 658.802 We Checked In Add Copy to MyList

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