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  • Westwood, John, 1947- author.
     
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  • Marketing -- Management.
     
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    How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood.
    by Westwood, John, 1947- author.
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    London : KoganPage, 2019.
    Subjects
  • Marketing -- Management.
  • ISBN: 
    9780749484835 (paperback)
    0749484837 (paperback)
    Series: 
    Creating success.
    Description: 
    ix, 177 pages : illustrations ; 22 cm
    Edition: 
    Sixth edition.
    Contents: 
    Introduction -- Situation analysis -- the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Writing the plan -- Presenting the plan, follow-up and revision -- Mini-plans and quick plans.
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    Summary: 
    "How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.
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    Copy/Holding information
    LocationCollectionCall No.Status 
    Hawaii State LibraryBusiness, Science & Technology658.802 WeChecked InAdd Copy to MyList
    Kailua Public LibraryAdult Nonfiction658.802 WeChecked InAdd Copy to MyList
    Kailua-Kona Public LibraryAdult Nonfiction658.802 WeChecked InAdd Copy to MyList
    Kapolei Public LibraryAdult Nonfiction658.802 WeChecked InAdd Copy to MyList
    Mililani Public LibraryAdult Nonfiction658.802 WeChecked InAdd Copy to MyList


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