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Item Information       Summary     More Content     More by this author     Lau, Richard R.     Subjects     Voting research -- United States.     Elections -- United States.     Browse Catalog     by author:      Lau, Richard R.       by title:      How voters decide [e...         MARC Display

How voters decide [electronic resource] : information processing during election campaigns / Richard R. Lau, David P. Redlawsk. by Lau, Richard R. Cambridge, UK ; New York : Cambridge University Press, c2006. Subjects Voting research -- United States.   Elections -- United States. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=D403002E-F45D-4233-979A-A75B95B5DD7E This title is available online; click here to access ISBN:  0511222998 (electronic bk. : Adobe Reader) 9780511222993 (electronic bk. : Adobe Reader) 051124262X (electronic bk. : Mobipocket Reader) 9780511242625 (electronic bk. : Mobipocket Reader) Series:  Cambridge studies in public opinion and political psychology Description:  xvii, 344 p. : ill. ; 23 cm. Contents:  Introduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter. Requests:  0   Copy/Holding information No Item Information

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