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  • Strong, Colin (Business writer), author.
     
     Subjects
     
  •  
  • Marketing -- Data processing.
     
  •  
  • Internet advertising.
     
  •  
  • Customer relations -- Management.
     
  •  
  • Marketing research.
     
  •  
  • Big data.
     
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  •  Strong, Colin (Business writer), author.
     
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  •  Humanizing big data ...
     
     
     
     MARC Display
    Humanizing big data [electronic resource] : marketing at the meeting of data, social science and consumer insight / Colin Strong.
    by Strong, Colin (Business writer), author.
    View full image
    London ; Philadelphia : Kogan Page, 2015.
    Subjects
  • Marketing -- Data processing.
  •  
  • Internet advertising.
  •  
  • Customer relations -- Management.
  •  
  • Marketing research.
  •  
  • Big data.
  • Electronic Resourcehttp://hawaii.lib.overdrive.com/ContentDetails.htm?ID=C208E8C6-7259-405B-96A2-1FF037B1C1EF This title is available online; click here to access
    Electronic Resourcehttps://samples.overdrive.com/humanizing-big-data?.epub-sample.overdrive.com
    Electronic Resourcehttp://images.contentreserve.com/ImageType-100/1192-1/{C208E8C6-7259-405B-96A2-1FF037B1C1EF}Img100.jpg
    ISBN: 
    9780749472122 (electronic bk.)
    074947212X (electronic bk.)
    Description: 
    1 online resource (x, 212 pages)
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    Summary: 
    "Between tweets, likes, comments, blogs, videos and images, today's customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers? This book offers advice on how to interpret and incorporate data into an organization's overall marketing strategy. It is designed to help marketers improve customer relationships, enhance the targeting of their marketing efforts, align marketing activities with ultimate goals and objectives, and gain insight into the effectiveness of marketing campaigns and channels.Topics covered include: the current limitations associated with big data, the differences between deriving the what, how and why from data, how to use social science to provide frameworks for a smart data agenda, privacy and personal data and the role of market research in a marketing strategy"--
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