HSPLS site	Login My List - 0 Help
	Search   My Account   Databases   HI Newspaper   eBooks/Audiobooks   Learning   PC Reservation   Reading Program

Basic Advanced Power History

Search:  Title BrowseAuthor BrowseSubject BrowseBest Seller BrowseMusic Title BrowseVideo/DVD Title BrowseJournal/Newspaper Title BrowseSerial Title BrowseSeries Browse (includes Bestseller List)General KeywordTitle KeywordAuthor KeywordSubject KeywordName KeywordSeries KeywordScore Title BrowseTalking Book Title BrowseAwards Note BrowseBib No.Barcode       Refine Search     > You're searching: HAWAII STATE PUBLIC LIBRARY SYSTEM

Item Information       Summary     More Content     More by this author     Strong, Colin (Business writer), author.     Subjects     Marketing -- Data processing.     Internet advertising.     Customer relations -- Management.     Marketing research.     Big data.     Browse Catalog     by author:      Strong, Colin (Business writer), author.       by title:      Humanizing big data ...         MARC Display

Humanizing big data [electronic resource] : marketing at the meeting of data, social science and consumer insight / Colin Strong. by Strong, Colin (Business writer), author. London ; Philadelphia : Kogan Page, 2015. Subjects Marketing -- Data processing.   Internet advertising.   Customer relations -- Management.   Marketing research.   Big data. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=C208E8C6-7259-405B-96A2-1FF037B1C1EF This title is available online; click here to access Electronic Resource https://samples.overdrive.com/humanizing-big-data?.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/1192-1/{C208E8C6-7259-405B-96A2-1FF037B1C1EF}Img100.jpg ISBN:  9780749472122 (electronic bk.) 074947212X (electronic bk.) Description:  1 online resource (x, 212 pages) Requests:  0 Summary:  "Between tweets, likes, comments, blogs, videos and images, today's customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers? This book offers advice on how to interpret and incorporate data into an organization's overall marketing strategy. It is designed to help marketers improve customer relationships, enhance the targeting of their marketing efforts, align marketing activities with ultimate goals and objectives, and gain insight into the effectiveness of marketing campaigns and channels.Topics covered include: the current limitations associated with big data, the differences between deriving the what, how and why from data, how to use social science to provide frameworks for a smart data agenda, privacy and personal data and the role of market research in a marketing strategy"--   Copy/Holding information No Item Information

Horizon Information Portal 3.25_9884

© 2001-2013 SirsiDynix All rights reserved.