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Item Information   Holdings     Summary     More Content       More by this author     Palfrey, John G. (John Gorham), 1972-     Subjects     Intellectual property -- Management.     Browse Catalog     by author:      Palfrey, John G. (John Gorham), 1972-       by title:      Intellectual propert...         MARC Display

Intellectual property strategy / John Palfrey. by Palfrey, John G. (John Gorham), 1972- Cambridge, Mass. : MIT Press, c2012. Subjects Intellectual property -- Management. ISBN:  9780262516792 (pbk. : alk. paper) 0262516799 (pbk. : alk. paper) Series:  MIT Press essential knowledge series. Description:  xiii, 172 p. ; 18 cm. Contents:  Introduction: the self-limiting myth of the sword and the shield -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others -- legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.152 Pa Checked In Add Copy to MyList

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