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It's not who you know it's who knows you! : the small business guide to raising your profits by raising your profile / David Avrin.

by Avrin, David.

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Hoboken, N.J. : Wiley, c2010.

Small business -- Management.

Small business marketing.

Success in business.

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy1005/2009282569-b.html

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy1005/2009282569-d.html

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy1005/2009282569-t.html

9780470483244 (hbk.) :

0470483245 (hbk.)

xxii, 216 p. ; 24 cm.

Your brand -- Creating awareness -- The pitch.

"In 'It's Not Who You Know--It's Who Knows You!', Avrin shows you how to seize every opportunity to showcase your brand, whether storefront, or street corner. While everyone seems to be preaching the gospel of networking, who you know is who knows you. After all, you raising the profile of your business and brand, they can certainly know you! You'll learn how to craft a truly marketable and promotable brand and raise your visibility using both new and traditional media alike--as well as your haven't thought of. He provides the tools to characteristics of your business and design a marketing plan to promote your positives with a clear and powerful message" -- inside cover.

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