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Item Information       Summary     More Content     More by this author     Wunker, Stephen M., author.     Subjects     Creative ability in business.     New products.     Cost effectiveness.     Consumer satisfaction.     Browse Catalog     by author:      Wunker, Stephen M., author.       by title:      Jobs to be done [ele...         MARC Display

Jobs to be done [electronic resource] : a roadmap for customer-centered innovation / written by Stephen Wunker, Jessica Wattman, David Farber. by Wunker, Stephen M., author. New York City : AMACOM, c2017. Subjects Creative ability in business.   New products.   Cost effectiveness.   Consumer satisfaction. Electronic Resource http://link.overdrive.com/?websiteID=50&titleID=2945476 This title is available online; click here to access Electronic Resource http://samples.overdrive.com/?crid=15297ec6-974b-4a73-9c35-b235b37bd1b0&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/0409-1/{15297EC6-974B-4A73-9C35-B235B37BD1B0}Img100.jpg ISBN:  9780814438084 (electronic bk.) 0814438083 (electronic bk.) 9780814438039 0814438032 Description:  1 online resource Requests:  0 Summary:  First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process.   Copy/Holding information No Item Information

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