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Item Information   Holdings     Summary     More Content       Subjects     Brand name products.     Branding (Marketing)     Brand name products -- Management.     Customer relations -- Management.     Browse Catalog       by title:      Kellogg on branding ...         MARC Display

Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. Hoboken, N.J. : Wiley, c2005. Subjects Brand name products.   Branding (Marketing)   Brand name products -- Management.   Customer relations -- Management. Electronic Resource http://www.loc.gov/catdir/toc/ecip059/2005007457.html Electronic Resource http://www.loc.gov/catdir/enhancements/fy0622/2005007457-b.html Electronic Resource http://www.loc.gov/catdir/enhancements/fy0622/2005007457-d.html ISBN:  0471690163 (cloth) : Description:  xvii, 334 p. : ill. ; 24 cm. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.827 Ke Checked In Add Copy to MyList

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