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Item Information   Holdings     Summary     More Content       Subjects     Marketing.     Browse Catalog       by title:      Kellogg on marketing...         MARC Display

Kellogg on marketing : the marketing faculty of the Kellogg School of Management / edited by Alexander Chernev and Philip Kotler. Hoboken, New Jersey : Wiley, [2023] Subjects Marketing. ISBN:  9781119906247 (hardcover) : 1119906245 (hardcover) : Description:  xiii, 417 pages : illustrations ; 24 cm Edition:  Third edition. Requests:  0 Summary:  "An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (former CMO of United Airlines). Kellogg on Marketing, 3d edition, explains both the basics of marketing and digital marketing as well as hot new topics like marketing on platforms (such as Amazon and Facebook), and how marketing can drive positive social change. Core topics in the book that every marketer should know include branding, data-drive-marketing, marketing for business growth and marketing strategy"-- Publisher.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.8 Ke Checked In Add Copy to MyList Kailua Public Library Adult Nonfiction 658.8 Ke Checked In Add Copy to MyList Kapolei Public Library Adult Nonfiction 658.8 Ke Checked In Add Copy to MyList

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