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Item Information   Holdings     Summary     More Content       More by this author     Pulizzi, Joe, author.     Subjects     Marketing -- Management.     Browse Catalog     by author:      Pulizzi, Joe, author.       by title:      Killing marketing : ...         MARC Display

Killing marketing : how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose. by Pulizzi, Joe, author. New York : McGraw-Hill Education, [2018] Subjects Marketing -- Management. ISBN:  9781260026429 (hardcover alkaline paper) : 1260026426 (hardcover alkaline paper) Description:  xii, 258 pages ; 24 cm Contents:  Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.8 Pu Checked In Add Copy to MyList Hilo Public Library Adult Nonfiction 658.8 Pulizzi Checked In Add Copy to MyList

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