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Item Information       Summary     More Content     More by this author     Pulizzi, Joe, author.     Subjects     Marketing -- Management.     Browse Catalog     by author:      Pulizzi, Joe, author.       by title:      Killing marketing [e...         MARC Display

Killing marketing [electronic resource] : how innovative businesses are turning marketing cost into profit / Joe Pulizzi and Robert Rose. by Pulizzi, Joe, author. New York : McGraw-Hill, 2018. Subjects Marketing -- Management. Electronic Resource http://link.overdrive.com/?websiteID=50&titleID=3466098 This title is available online; click here to access Electronic Resource https://samples.overdrive.com/?crid=8b675e58-c396-493d-8f67-c08297e9db05&.epub-sample.overdrive.com ISBN:  9781260026436 (electronic bk.) 1260026434 (electronic bk.) 9781260026429 1260026426 Description:  1 online resource. Contents:  Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing. Requests:  0   Copy/Holding information No Item Information

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