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Launch : how to sell almost anything online, build a business you love, and live the life of your dreams / Jeff Walker.

by Walker, Jeff (Internet entrepreneur), author.

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Carlsbad, CA : Hays House, Inc., 2023.

New business enterprises -- Management.

Small business -- Management.

Electronic commerce.

Entrepreneurship.

Internet marketing.

9781401974732 (paperback) :

1401974732 (paperback)

xix, 287 pages : illustrations ; 23 cm

From stay-at-home dad to six figures in seven days -- The product launch formula explained -- Income on demand: your list -- The sideways sales letter: how to sell your stuff without being "salesy" -- Tools of mass influence: the mental triggers -- The shot across the bow: your pre-prelaunch -- Sell them what they want: the power of prelaunch -- Open cart: it's time to launch! -- How to start from scratch: the seed launch -- The JV launch (and how I made a million dollars in a single hour) -- Going live: how live launches are changing the game -- Using social media in your launch -- Paid traffic: the shortcut to a bigger audience -- Creating a business from the ether -- Creating a business you love -- A recipe for a big life -- It's your time to launch.

"The revised and updated edition of the #1 New York Times bestseller Launch will build your business--fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success."

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