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Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people / Joseph Michelli.

by Michelli, Joseph A., 1960-

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New York : McGraw-Hill Education, c2014.

Starbucks Coffee Company -- Management.

Customer relations.

Product management.

Corporate culture.

Success in business.

9780071801256 (hbk.) :

0071801251 (hbk.)

xi, 286 pages : illustrations ; 23 cm

The Starbucks connection -- Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique -- Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside -- Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs -- Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products -- Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection.

Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.

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