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Leading the Starbucks way [electronic resource] : 5 principles for connecting with your customers, your products and your people / by Joseph Michelli.

by Michelli, Joseph A., 1960- author.

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New York : McGraw-Hill Education, c2014.

Starbucks Coffee Company -- Management.

Customer relations.

Product management.

Corporate culture.

Success in business.

Electronic Resource

http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=E00FED10-CAAA-4ED7-999B-0521829C595B This title is available online; click here to access

Electronic Resource

http://images.contentreserve.com/ImageType-100/0018-1/{E00FED10-CAAA-4ED7-999B-0521829C595B}Img100.jpg

9781299827158 (electronic bk.)

1299827152 (electronic bk.)

007180126X (electronic bk.)

9780071801263 (electronic bk.)

1 online resource

The Starbucks connection -- Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique -- Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside -- Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs -- Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products -- Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection.

Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.

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