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Item Information       Summary     More Content     More by this author     Kaplan, Soren.     Subjects     Creative ability in business.     Creative thinking.     New products.     Diffusion of innovations.     Problem solving.     Management.     Browse Catalog     by author:      Kaplan, Soren.       by title:      Leapfrogging [electr...         MARC Display

Leapfrogging [electronic resource] : harness the power of surprise for business breakthroughs / Soren Kaplan ; foreword by Marshall Goldsmith. by Kaplan, Soren. [North Kingstown] : AudioGO, 2012. Subjects Creative ability in business.   Creative thinking.   New products.   Diffusion of innovations.   Problem solving.   Management. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=6B4B2FD4-7855-4F3B-B281-4E020DAB340B This title is available online; click here to access Electronic Resource http://excerpts.contentreserve.com/FormatType-25/1138-1/900004-Leapfrogging.wma ISBN:  9780792791232 (electronic audio bk.) 0792791231 (electronic audio bk.) Description:  1 sound file (5 hr., 43 min., 48 sec.) : digital. Requests:  0 Summary:  Today's business environment demands leapfroggers--those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products--the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Etsy come to be? How did Four Seasons become the world's leading luxury hotel brand? What makes one leader or company thrive while others languish in mediocrity? Kaplan gives business leaders the tools to do exactly what they're taught to avoid: embrace uncertainty and invite surprises. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the seemingly "messy" process of achieving business breakthroughs.   Copy/Holding information No Item Information

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