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Let my people go surfing [electronic resource] : the education of a reluctant businessman / Yvon Chouinard with a new preface.

by Chouinard, Yvon, 1938-

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New York : Penguin, 2006.

Chouinard, Yvon, 1938-

Businesspeople -- United States -- Biography.

Social responsibility of business.

Electronic Resource

http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=59DE06DD-539C-48F3-9648-2F30D5FCB14D This title is available online; click here to access

Electronic Resource

http://images.contentreserve.com/ImageType-100/1523-1/{59DE06DD-539C-48F3-9648-2F30D5FCB14D}Img100.jpg

9781101201220 (electronic bk.)

1101201223 (electronic bk.)

1 online resource (xi, 258 pages) : illustrations

Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.

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