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Item Information       Summary     More Content     More by this author     Kealing, Bob, author.     Subjects     Wise, Brownie.     Tupper, Earl Silas.     Tupperware Corporation -- History.     Tupperware Home Parties -- History.     Home parties (Marketing) -- United States -- History.     Plastic container industry -- United States -- History.     Plastic tableware -- United States -- History.     Browse Catalog     by author:      Kealing, Bob, author.       by title:      Life of the party [e...         MARC Display

Life of the party [electronic resource] : the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire / Bob Kealing. by Kealing, Bob, author. New York : Crown Archetype, 2016. Subjects Wise, Brownie.   Tupper, Earl Silas.   Tupperware Corporation -- History.   Tupperware Home Parties -- History.   Home parties (Marketing) -- United States -- History.   Plastic container industry -- United States -- History.   Plastic tableware -- United States -- History. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=51F89A28-417F-4F17-B9B1-EF027B9B5EFB This title is available online; click here to access Electronic Resource http://samples.overdrive.com/?crid=51f89a28-417f-4f17-b9b1-ef027b9b5efb&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/0111-1/{51F89A28-417F-4F17-B9B1-EF027B9B5EFB}Img100.jpg ISBN:  9781101903667 (electronic bk.) 110190366X (electronic bk.) 9781101903650 1101903651 Description:  1 online resource (xx, 298 pages) : illustrations, black and white. Edition:  First revised edition. Contents:  Going it alone -- The go-getter -- A perfect fit -- Life of the party -- Gold rush days -- A sunshine state -- "There's gold for me in '53" -- To the stars -- Victory behind us, success before us -- A revolt from within -- The Tupperware ladies -- Best wishes -- Sunshine Cinderella -- Storm front -- The breaking point -- Pictures of despair -- Moving on. Requests:  0 Summary:  "Kealing offers the definitive portrait of Wise, a plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves. The Tupperware Party that Wise popularized, a master-class in the soft sell, drove Tupperware's sales to soaring heights. It also gave minimally educated and economically invisible postwar women, including some African-American women, an acceptable outlet for making their own money for their families--and for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and she become the first woman to appear on the cover of BusinessWeek in 1954. Then, at the height of her success, Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances, wrote her out of Tupperware's success story, and left her with a pittance. He walked away with a fortune and she disappeared--until now."--Provided by publisher.   Copy/Holding information No Item Information

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