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HAWAII STATE PUBLIC LIBRARY SYSTEM
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Mikitani, Hiroshi.
Subjects
Electronic commerce -- Management.
Business enterprises -- Computer networks -- Management.
Business logistics -- Management.
International business enterprises -- Management.
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by author:
Mikitani, Hiroshi.
by title:
Marketplace 3.0 : re...
MARC Display
Marketplace 3.0 : rewriting the rules of borderless business / Hiroshi Mikitani.
by
Mikitani, Hiroshi.
New York : Palgrave Macmillan, 2013.
Subjects
Electronic commerce -- Management.
Business enterprises -- Computer networks -- Management.
Business logistics -- Management.
International business enterprises -- Management.
ISBN:
0230342140
9780230342149 :
Description:
247 p. ; 25 cm.
Contents:
Rewriting the rules of language : our journey to Englishnization -- Rewriting the rules of power : the wisdom of empowerment -- Rewriting the rules of expansion : going global -- Rewriting the rules of acquisition : buying companies -- Rewriting the rules of corporate culture : our five principles -- Rewriting the rules of the Internet : a tool for empowerment, speed and joy -- Rewriting the rules of operation : speed, speed, speed! -- Rewriting the rules of giving : the new wave of community involvement -- Epilogue : what happens next : the brand as nation.
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Summary:
The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth.
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Hawaii State Library
Business, Science & Technology
658.872 Mi
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