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Item Information   Holdings     Summary     More Content       More by this author     Senker, Cath, author.     Subjects     Kroc, Ray, 1902-1984 -- Juvenile literature.     McDonald's Corporation -- Juvenile literature.     Fast food restaurants -- Juvenile literature.     Browse Catalog     by author:      Senker, Cath, author.       by title:      McDonald's : the bus...         MARC Display

McDonald's : the business behind the Golden Arches / Cath Senker. by Senker, Cath, author. Minneapolis, MN : Lerner Publications, 2016. Subjects Kroc, Ray, 1902-1984 -- Juvenile literature.   McDonald's Corporation -- Juvenile literature.   Fast food restaurants -- Juvenile literature. ISBN:  9781512405903 (library binding : alk. paper) 1512405906 (library binding : alk. paper) Series:  Big brands. Description:  32 pages : illustrations (chiefly color) ; 28 cm. Edition:  First American edition. Contents:  The Golden Arches -- Mcdonald's is born -- Mcdonald's across the world -- The fast-food revolution -- "In business for yourself but not by yourself" -- Bringing in the children -- Big brand tie-ins -- Connecting with customers -- Fast food and obesity -- Countering the health critics -- Workers and the environment -- Hamburgers forever -- Market a new Mcdonald's line. Requests:  0 Summary:  "How did the McDonald's logo become an iconic symbol for fast, inexpensive meals? Discover how McDonald's grew from one hamburger restaurant to one of the world's largest restaurant chains."-- Audience:  Ages 9-12. Grades 4 to 6.   Copy/Holding information Location Collection Call No. Status   Hilo Public Library J -- Juvenile Nonfiction 338.76164 Senker Checked In Add Copy to MyList Kapolei Public Library J -- Juvenile Nonfiction 338.76164 Se Checked In Add Copy to MyList

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