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Item Information       Summary     More Content     More by this author     Fromm, Jeff.     Subjects     Young adult consumers -- Attitudes.     Target marketing.     Parents.     Generation Y.     Browse Catalog     by author:      Fromm, Jeff.       by title:      Millennials with kid...         MARC Display

Millennials with kids [electronic resource] : marketing to this powerful and surprisingly different generation of parents / Jeff Fromm and Marissa Vidler. by Fromm, Jeff. New York, NY : AMACOM American Management Association, 2015. Subjects Young adult consumers -- Attitudes.   Target marketing.   Parents.   Generation Y. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=62272964-F2E5-4073-A9A4-410187A7CC0E This title is available online; click here to access Electronic Resource http://samples.overdrive.com/?crid=62272964-f2e5-4073-a9a4-410187a7cc0e&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/0409-1/{62272964-F2E5-4073-A9A4-410187A7CC0E}Img100.jpg ISBN:  9780814436592 (electronic bk.) 0814436595 (electronic bk.) Description:  1 online resource. Contents:  Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index. Requests:  0   Copy/Holding information No Item Information

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