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Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers / Lisa Johnson ; with Cheri Hanson.

by Johnson, Lisa, 1967-

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New York : Free Press, c2006.

Young adult consumers.

Generation X -- Attitudes.

Generation Y -- Attitudes.

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html

viii, 277 p. ; 24 cm.

Introduction : the rise of the connected generation -- Shine the spotlight : extreme personalization gives marketing a new face -- Raise my pulse : adventure takes its place as the new social currency -- Make loose connections : the new shape of "families" and social networks -- Give me brand candy : everyday objects get sharp, delicious, intuitive design -- Sift through the clutter : editors and filters gain new prominence -- Keep it underground : the rejection of push advertising and the rising influence of peer-to-peer networks -- Build it together : connected citizens explore their creative power and influence change -- Bring it to life : everyday activities are orchestrated to deliver a dramatic sense of theater -- Go inward : spiritual hunger and modern media find common ground -- Give back : redefining volunteerism and the meaning of contribution -- Conclusion : the new players you need to know.

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