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Never say die [electronic resource] : the myth and marketing of the new old age / Susan Jacoby.

by Jacoby, Susan, 1945-

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New York : Pantheon Books, c2011.

Old age -- United States.

Aging -- United States.

Older people -- United States.

Electronic Resource

http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=44587430-7A81-4718-923C-17B3B57A874E This title is available online; click here to access

9780307379603 (electronic bk.)

0307379604 (electronic bk.)

1 online resource (xiii, 332 p.)

Never say old -- Youth culture : an American tradition -- Boomer beginnings and age-defying denial -- Miracles of modern medicine and other half-truths -- A mind is a terrible thing to lose -- Women : eventually, the only sex -- Greedy geezers and other half-truths -- The "wisdom of old age" -- Endings -- The ethics of longevity : an argument in search of facts -- Necessary bedfellows : bridges between generations old-age autonomy.

In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.

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