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Item Information   Holdings     Summary     More Content       More by this author     Kennedy, Dan S., 1954- author.     Subjects     Direct marketing.     Browse Catalog     by author:      Kennedy, Dan S., 1954- author.       by title:      The no B.S. guide to...         MARC Display

The no B.S. guide to direct marketing / by Dan S. Kennedy ; with special guest chapters from Craig Proctor, Ben Glass. by Kennedy, Dan S., 1954- author. [Irvine, California] : Entrepreneur Press, [2018] Subjects Direct marketing. ISBN:  9781599186252 (paperback) : 159918625X (paperback) : Series:  No B.S. series. Description:  xx, 244 pages : illustrations ; 23 cm Edition:  Third edition. Requests:  0 Summary:  "Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales."--Provided by publisher.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.872 Ke Checked In Add Copy to MyList Kapolei Public Library Adult Nonfiction 658.872 Ke Checked In Add Copy to MyList

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