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Item Information       Summary     More Content     More by this author     Kennedy, Dan S., 1954-     Subjects     Affluent consumers -- United States.     Marketing -- United States.     Browse Catalog     by author:      Kennedy, Dan S., 1954-       by title:      No B.S. marketing to...         MARC Display

No B.S. marketing to the affluent [electronic resource] / by Dan S. Kennedy ; with Nick Nanton, J.W. Dicks and team, The Dicks + Nanton Celebrity Branding Agency ; foreword by Joe Vitale. by Kennedy, Dan S., 1954- Irvine, Califormia : Entrepreneur Press, 2015. Subjects Affluent consumers -- United States.   Marketing -- United States. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=424DB074-E695-45C6-9E70-094775A55893 This title is available online; click here to access Electronic Resource http://images.contentreserve.com/ImageType-100/1486-1/{424DB074-E695-45C6-9E70-094775A55893}Img100.jpg ISBN:  9781613083093 (electronic bk.) 1613083092 (electronic bk.) Series:  No B.S. series. Description:  1 online resource. Edition:  [Second edition]. Requests:  0 Summary:  "An unprecedented 28 percent of the U.S. population, patrons aged 40 and older with discretionary income of $50,000 or more, are coming into their peak earning and spending years with a willingness to consume. Kennedy invites entrepreneurs to take notice and then delivers a plan for taking advantage"--   Copy/Holding information No Item Information

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