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Item Information   Holdings     Summary     More Content       More by this author     Kennedy, Dan S., 1954- author.     Subjects     Marketing -- United States.     Affluent consumers -- United States.     Browse Catalog     by author:      Kennedy, Dan S., 1954- author.       by title:      No B.S. marketing to...         MARC Display

No B.S. marketing to the affluent / by Dan S. Kennedy ; with Cindy Cyr and with Guests Chapters from Craig Simpson, Adam Witty, and Conor Heaney. by Kennedy, Dan S., 1954- author. Irvine, CA : Entrepreneur Press, [2019] Subjects Marketing -- United States.   Affluent consumers -- United States. ISBN:  9781599186412 (alk. paper) : Series:  No B.S. series. Description:  x, 353 pages : illustrations ; 23 cm Edition:  Third Edition. Requests:  0 Summary:  Dan Kennedy, invites readers to quickly learn to recognize, understand, and market to today's brand-conscious, affluent consumer--an elite, consumer market that compromises 28% of the U.S. population and is currently in their peak earning and spending years.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.8 Ke Checked In Add Copy to MyList

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