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Overdeliver : build a business for a lifetime playing the long game in direct response marketing / Brian Kurtz.

by Kurtz, Brian, author.

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Carlsbad : Hay House Inc., 2019.

Electronic commerce.

9781401956752 (hardback) :

1401956750 (hardback) :

xxxi, 275 pages ; 24 cm

Foreword / by Jay Abraham -- Overdeliver -- Original source -- How paying postage made me a better marketer -- List building & RFM -- offers -- Creative & copy -- Multichannel marketing -- Customer service & fulfillment -- Continuity & LTV -- Playing the long game.

"Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business, whether you're a new entrepreneur or a seasoned marketer. In this book, "titan" of direct marketing Brian Kurtz teaches you how to find and sell to your audience without ever losing sight of the people you are selling to, and without compromising on the respect and care they deserve"--

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