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  • Arussy, Lior.
     
     Subjects
     
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  • Customer services -- Management.
     
  •  
  • Customer relations.
     
  •  
  • Strategic planning.
     
  •  
  • Consumer satisfaction.
     
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  •  Arussy, Lior.
     
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  •  Passionate and profi...
     
     
     
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    Passionate and profitable [electronic resource] : why customer strategies fail and ten steps to do them right / Lior Arussy.
    by Arussy, Lior.
    View full image
    Hoboken, N.J. : Wiley, c2005.
    Subjects
  • Customer services -- Management.
  •  
  • Customer relations.
  •  
  • Strategic planning.
  •  
  • Consumer satisfaction.
  • Electronic Resourcehttp://hawaii.lib.overdrive.com/ContentDetails.htm?ID=BCF2DEC0-2A68-4923-80AB-003830F9B75F This title is available online; click here to access
    ISBN: 
    0471721344 (electronic bk. : Adobe Reader)
    Description: 
    xviii, 204 p. : ill. ; 24 cm.
    Contents: 
    Understanding the fatal mistakes -- Critical choice 1--who are we, customer pleasers or efficiency crunchers? -- Critical choice 2--what is the role of the customer in our existence? -- Critical choice 3--what defines our total experience? -- Critical choice 4--what customers do we neglect? -- Critical choice 5--what kind of relationships do we seek? -- Critical choice 6--how do we change our organization to avoid the silo-based customer trap? -- Critical choice 7--do we employ functional robots or passionate evangelists? -- Critical choice 8--post-sales dialogue and service, do we really care? -- Critical choice 9--what do our measurements say about us? -- Critical choice 10--how long do we milk our products? -- The ultimate choice--customer strategies, a mutual lifetime commitment.
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