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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Summary
More Content
More by this author
Arussy, Lior.
Subjects
Customer services -- Management.
Customer relations.
Strategic planning.
Consumer satisfaction.
Browse Catalog
by author:
Arussy, Lior.
by title:
Passionate and profi...
MARC Display
Passionate and profitable [electronic resource] : why customer strategies fail and ten steps to do them right / Lior Arussy.
by
Arussy, Lior.
Hoboken, N.J. : Wiley, c2005.
Subjects
Customer services -- Management.
Customer relations.
Strategic planning.
Consumer satisfaction.
Electronic Resource
http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=BCF2DEC0-2A68-4923-80AB-003830F9B75F
This title is available online; click here to access
ISBN:
0471721344 (electronic bk. : Adobe Reader)
Description:
xviii, 204 p. : ill. ; 24 cm.
Contents:
Understanding the fatal mistakes -- Critical choice 1--who are we, customer pleasers or efficiency crunchers? -- Critical choice 2--what is the role of the customer in our existence? -- Critical choice 3--what defines our total experience? -- Critical choice 4--what customers do we neglect? -- Critical choice 5--what kind of relationships do we seek? -- Critical choice 6--how do we change our organization to avoid the silo-based customer trap? -- Critical choice 7--do we employ functional robots or passionate evangelists? -- Critical choice 8--post-sales dialogue and service, do we really care? -- Critical choice 9--what do our measurements say about us? -- Critical choice 10--how long do we milk our products? -- The ultimate choice--customer strategies, a mutual lifetime commitment.
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