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Persuade [electronic resource] : using the seven drivers of motivation to master influence and persuasion / Philip Hesketh.

by Hesketh, Philip.

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Chichester, West Sussex, UK : Capstone, Wiley, 2015.

Persuasion (Psychology)

Influence (Psychology)

Interpersonal communication.

Electronic Resource

http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=A9349FD2-6315-4300-BD9A-6B6C358AAAB9 This title is available online; click here to access

Electronic Resource

http://samples.overdrive.com/?crid=a9349fd2-6315-4300-bd9a-6b6c358aaab9&.epub-sample.overdrive.com

Electronic Resource

http://images.contentreserve.com/ImageType-100/0128-1/{A9349FD2-6315-4300-BD9A-6B6C358AAAB9}Img100.jpg

9780857086372 (pdf)

0857086375 (pdf)

9780857086389 (epub)

0857086383 (epub)

1 online resource.

"Wouldn't it be great if you could get the pay raise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade: Is written in Phil's trademark humourous, yet well-researched style Draws from scientific and psychological sources Is delivered in short, accessible, bite-sized chapters "--

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