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HAWAII STATE PUBLIC LIBRARY SYSTEM
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Carter, Lee Hartley, author.
Subjects
Persuasion (Psychology)
Public relations.
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by author:
Carter, Lee Hartley, author.
by title:
Persuasion : convinc...
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Persuasion : convincing others when facts don't seem to matter / Lee Hartley Carter.
by
Carter, Lee Hartley, author.
[New York, NY] : A TarcherPerigree Book, [2019]
Subjects
Persuasion (Psychology)
Public relations.
ISBN:
9780143133476 (hardcover) :
0143133470 (hardcover) :
Description:
259 pages : illustrations ; 24 cm
Contents:
Introduction: when facts don't matter -- You -- Look boldly beyond your limits -- Getting real with yourself -- Them -- Empathizing with your audience -- Hearing the haters -- Connection -- Your three pillars -- Your master narrative -- Story -- Say it in pictures -- Perception over words -- Ownership -- Persuasion in training -- The big test: persuasion in crisis -- Appendix A -- Resources -- Index -- Acknowledgments -- About the author.
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Summary:
"In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that."
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Due Date
Hawaii State Library
Social Science & Philosophy
153.852 Ca
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Kailua Public Library
Adult Nonfiction
153.852 Ca
Checked out
06/24/2024
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Kalihi-Palama Public Library
Adult Nonfiction
153.852 Ca
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Kihei Public Library
Adult Nonfiction
153.852 Ca
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Wahiawa Public Library
Adult Nonfiction
153.852 Ca
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