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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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More by this author
Sant, Tom.
Subjects
Proposal writing in business.
Persuasion (Rhetoric)
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by author:
Sant, Tom.
by title:
Persuasive business ...
MARC Display
Persuasive business proposals : writing to win more customers, clients, and contracts / Tom Sant.
by
Sant, Tom.
New York : AMACOM, c2012.
Subjects
Proposal writing in business.
Persuasion (Rhetoric)
ISBN:
9780814417850 (pbk.)
081441785X (pbk.)
Description:
viii, 280 p. : ill. ; 23 cm.
Edition:
3rd ed.
Contents:
Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index.
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Copy/Holding information
Location
Collection
Call No.
Status
Due Date
Hawaii State Library
Business, Science & Technology
658.15224 Sa
missing from shelf
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Hilo Public Library
Adult Nonfiction
658.15224 Sant
Checked In
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Lihue Public Library
Adult Nonfiction
658.15224 Sa
Lost
12/09/2015
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Horizon Information Portal 3.25_9884
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