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Item Information       Summary     More Content     More by this author     Schultz, Howard.     Subjects     Schultz, Howard.     Starbucks Coffee Company.     Restaurateurs -- United States -- History.     Browse Catalog     by author:      Schultz, Howard.       by title:      Pour your heart into...         MARC Display

Pour your heart into it [electronic resource] : how Starbucks built a company one cup at a time / Howard Schultz and Dori Jones Yang. by Schultz, Howard. New York, NY : Hyperion, ©1997. Subjects Schultz, Howard.   Starbucks Coffee Company.   Restaurateurs -- United States -- History. Electronic Resource http://link.overdrive.com/?websiteID=50&titleID=869367 This title is available online; click here to access Electronic Resource http://excerpts.cdn.overdrive.com/FormatType-410/0017-1/94B/967/29/PourYourHeartIntoIt9781401304928.epub Electronic Resource https://samples.overdrive.com/?crid=94B96729-805E-4113-8FFB-559B7C2146DE&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/0017-1/{94B96729-805E-4113-8FFB-559B7C2146DE}Img100.jpg ISBN:  9780316290029 (electronic bk.) 0316290025 (electronic bk.) 0786863153 9780786863150 Description:  1 online resource (vii, 351 pages) Edition:  1st ed. Contents:  pt. 1. Rediscovering coffee : the years up to 1987. Imagination, dreams, and humble origins -- A strong legacy makes you sustainable for the future -- To Italians, espresso is like an aria -- "Luck is the residue of design" -- Naysayers never build a great enterprise -- The imprinting of the company's values -- pt. 2. Reinventing the coffee experience : the private years, 1987-1992. Act your dreams with open eyes -- If it captures your imagination, it will captivate others -- People are not a line item : Starbucks mission statement -- A hundred-story building first needs a strong foundation -- Don't be threatened by people smarter than you -- The value of dogmatism and flexibility -- pt. 3. Renewing the entrepreneurial spirit : the public years, 1992-1997. Wall Street measures a company's price, not its value -- As long as you're reinventing, how about reinventing yourself? -- Don't let the entrepreneur get in the way of the enterprising spirit -- Seek to renew yourself even when you're hitting home runs -- Crisis of prices, crisis of values -- The best way to build a brand is one person at a time -- Twenty million new customers are worth taking a risk for -- You can grow big and stay small -- How socially responsible can a company be? -- How not to be a cookie-cutter chain -- When they tell you to focus, don't get myopic -- Lead with your heart. Requests:  0 Summary:  The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.   Copy/Holding information No Item Information

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