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Power play : Tesla, Elon Musk, and the bet of the century / Tim Higgins.

by Higgins, Tim (Journalist), author.

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New York : Doubleday, [2021]

Electric vehicle industry -- United States.

Alternative fuel vehicle industry -- United States.

Automobile industry and trade -- United States.

9780385545457 (hardcover) :

0385545452 (hardcover) :

xvi, 377 pages ; 25 cm

Prologue: The beginning -- A really expensive car. Thei time could be different ; The ghost of EV1 ; Playing with fire ; A not-so-secret plan ; Mr. Tesla ; The man in black ; White whale ; Eating glass -- The best car. Special forces ; New friends & old enemies ; Road show ; Just like Apple ; $50 a share ; Ultra hardcore ; One dollar ; A giant returns ; Into the heart of Texas -- A car for everybody. Giga ; Going global ; Barbarians at the garage ; Labor pains ; Close to S-E-X ; Changing course ; Elon's inferno ; Sabotage ; Twitter hurricanes ; The big wave ; Red tidings -- Epilogue.

"Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the perfect car Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial con artist. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the mid 2000s, electric cars were novelties, trotted out and thrown on the scrapheap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was faster, sexier, smoother, cleaner than the competition. But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by creditors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all: success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future"--

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