HSPLS site	Login My List - 0 Help
	Search   My Account   Databases   HI Newspaper   eBooks/Audiobooks   Learning   PC Reservation   Reading Program

Basic Advanced Power History

Search:  Title BrowseAuthor BrowseSubject BrowseBest Seller BrowseMusic Title BrowseVideo/DVD Title BrowseJournal/Newspaper Title BrowseSerial Title BrowseSeries Browse (includes Bestseller List)General KeywordTitle KeywordAuthor KeywordSubject KeywordName KeywordSeries KeywordScore Title BrowseTalking Book Title BrowseAwards Note BrowseBib No.Barcode       Refine Search     > You're searching: HAWAII STATE PUBLIC LIBRARY SYSTEM

Item Information       Summary     More Content     More by this author     Godin, Seth.     Subjects     Marketing.     Marketing -- Case studies.     Browse Catalog     by author:      Godin, Seth.       by title:      Purple cow [electron...         MARC Display

Purple cow [electronic resource] : transform your business by being remarkable / Seth Godin. by Godin, Seth. New York : Portfolio, 2009. Subjects Marketing.   Marketing -- Case studies. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=4AEA3DC6-EDD4-49CE-83D1-3AE3A1664CF1 This title is available online; click here to access Electronic Resource http://images.contentreserve.com/ImageType-100/1523-1/{4AEA3DC6-EDD4-49CE-83D1-3AE3A1664CF1}Img100.jpg ISBN:  9781101179741 (electronic bk. : Adobe Digital Editions) 1101179740 (electronic bk. : Adobe Digital Editions) 9781101184554 (electronic bk. : Adobe Digital Editions) 1101184558 (electronic bk. : Adobe Digital Editions) Description:  x, 210 p. ; 18 cm. Requests:  0 Summary:  In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed - pricing, promotion, publicity, packaging, etc. - weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.   Copy/Holding information No Item Information

Horizon Information Portal 3.0

© 2001-2013 SirsiDynix All rights reserved.