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Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now / David Meerman Scott.

by Scott, David Meerman.

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Hoboken, N.J. : Wiley, c2011.

Internet marketing.

Public relations.

9780470645956 (hbk.) :

0470645954 (hbk.)

xi, 244 p. : ill. ; 24 cm.

1: Revolution time -- Grow your business now -- Speed versus sloth: dispatches from the front -- Laying down some real-time law -- Real-time attitude -- Too big to succeed? -- Engage the media at their convenience -- Crisis communications and the media -- What are people saying about you this instant? -- 2: Connect with your market -- Real-time customer connection -- Going mobile, real time is all the time -- They want it immediately -- 3: Grow your business now -- Let them communicate ... now -- How your Web site become a real-time machine -- Make the sale -- Business at the speed of now.

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