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Item Information       Summary     More Content     More by this author     Mazzeo, Michael.     Subjects     Small business -- United States -- Management.     Strategic planning -- United States.     Entrepreneurship -- United States.     Browse Catalog     by author:      Mazzeo, Michael.       by title:      Roadside MBA [electr...         MARC Display

Roadside MBA [electronic resource] : backroad lessons for entrepreneurs, executives, and small business owners / Michael Mazzeo, Paul Oyer, Scott Schaefer. by Mazzeo, Michael. New York : Business Plus, 2014. Subjects Small business -- United States -- Management.   Strategic planning -- United States.   Entrepreneurship -- United States. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=E787A062-DDC3-4836-8602-FED463342721 This title is available online; click here to access Electronic Resource http://images.contentreserve.com/ImageType-100/0017-1/{E787A062-DDC3-4836-8602-FED463342721}Img100.jpg ISBN:  9781455579013 (electronic bk.) 1455579017 (electronic bk.) Description:  1 online resource. Requests:  0 Summary:  "While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip"--   Copy/Holding information No Item Information

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