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Sales for non-salespeople / Robert Ashton.

by Ashton, Robert, 1955-

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London : John Murray Learning, 2014.

9781444795295 (pbk.)

1444795295 (pbk.)

vi, 218 pages ; 24 cm

"If you know how to sell, you know how to succeed. Selling is the most important, and perhaps the most misunderstood, workplace skill. Once you understand how to sell, you will become more persuasive, naturally and confidently. This book has four sections, enabling the reader to focus on their most pressing need: selling basics, which is a simple, explicit guide to the sales process; selling yourself and how to get noticed, connected, and respected; selling to colleagues and presenting, persuading, and getting promoted; and selling to customers, which describes how to win orders and succeed in shops and at shows. This book will help the reader learn the basics about how to sell and why people buy, recognize the importance of goal setting and measuring personal performance, understand how to find, then influence people able to contribute to their success, and become more confident in taking the lead and steering things they way they want them to go at work, home, and in social situations."--Amazon.com.

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