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Item Information   Holdings     Summary     More Content       More by this author     Sjodin, Terri L.     Subjects     Business presentations.     Business communication.     Interpersonal communication.     Browse Catalog     by author:      Sjodin, Terri L.       by title:      Small message, big i...         MARC Display

Small message, big impact : the elevator speech effect / Terri L. Sjodin. by Sjodin, Terri L. New York : Portfolio/Penguin, 2012. Subjects Business presentations.   Business communication.   Interpersonal communication. ISBN:  9781591845485 1591845483 Description:  xx, 219 p. : ill. ; 22 cm. Edition:  Rev. ed. Contents:  Introduction: concept. The elevator speech + the butterfly effect = the elevator speech effect -- The elevator speech: a small message can have a big impact -- Define your intention -- The basic core outline to get you started -- It's not one thing; it's three things -- Build a persuasive case -- Get creative and bring the message to life -- Delivery: speak in your own authentic voice -- Earn the right to be heard -- "Plus-ing" the elevator speech -- Walk through it before you run with it -- It's a dance: practice and evaluate to improve and grow -- Nuggets of advice and answers to frequently asked questions. Requests:  0 Summary:  "Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. 'Don't just think of an elevator speech as a generic tool you use in chance moments-consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.' Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. In this newly updated edition, Sjodin offers her time-tested strategies and advice, including simple outlines, worksheets, a sample elevator speech, evaluation forms, and much more"--   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.452 Sj Checked In Add Copy to MyList Kapolei Public Library Adult Nonfiction 658.452 Sj Checked In Add Copy to MyList Makawao Public Library Adult Nonfiction 658.452 Sj Checked In Add Copy to MyList

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