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Item Information       Summary     More Content     More by this author     Qualman, Erik, 1972-     Subjects     Social media -- Economic aspects.     Browse Catalog     by author:      Qualman, Erik, 1972-       by title:      Socialnomics [electr...         MARC Display

Socialnomics [electronic resource] : how social media transforms the way we live and do business / Erik Qualman. by Qualman, Erik, 1972- Hoboken, New Jersey : John Wiley & Sons, c2011. Subjects Social media -- Economic aspects. Electronic Resource http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=47D45707-EB68-4CC0-B68E-7EDF1BFE6BD2 This title is available online; click here to access Electronic Resource https://samples.overdrive.com/?crid=47D45707-EB68-4CC0-B68E-7EDF1BFE6BD2&.epub-sample.overdrive.com Electronic Resource http://images.contentreserve.com/ImageType-100/0128-1/{47D45707-EB68-4CC0-B68E-7EDF1BFE6BD2}Img100.jpg ISBN:  9781118282786 (electronic book) 1118282787 (electronic book) 9781118287019 (electronic book) 1118287010 (electronic book) Description:  1 online resource. Edition:  2nd Edition. Contents:  Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author. Requests:  0 Summary:  Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition.   Copy/Holding information No Item Information

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