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Item Information       Summary     More Content     More by this author     Schroeder, Carol L.     Subjects     Retail trade -- Management.     Specialty stores -- Management.     Browse Catalog     by author:      Schroeder, Carol L.       by title:      Specialty shop retai...         MARC Display

Specialty shop retailing : everything you need to know to run your own store / Carol L. Schroeder. by Schroeder, Carol L. Hoboken, N.J. : John Wiley & Sons, c2007. Subjects Retail trade -- Management.   Specialty stores -- Management. Electronic Resource http://www.loc.gov/catdir/toc/ecip079/2007002543.html ISBN:  9780470107416 (cloth) 0470107413 (cloth) Description:  xviii, 412 p. : ill. ; 24 cm. Edition:  3rd ed. Contents:  Getting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future. Requests:  0   Copy/Holding information No Item Information

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