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Standing on the sun : how the explosion of capitalism abroad will change business everywhere / Christopher Meyer with Julia Kirby.

by Meyer, Christopher, 1948-

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Boston, Mass. : Harvard Business Review Press, c2012.

International trade.

9781422131688 (hardback)

1422131688 (hardback)

viii, 332 p. : ill. ; 25 cm.

Machine generated contents note: The center of capitalism? -- pt. I Capitalism Adapts -- One.Capitalism's New Center of Gravity -- The shifting environment of the global economy -- Two.Cambrian Capitalism -- Runaway feedback, the peacock's tale, and the evolution of capitalism -- pt. II Runaways and Renaissance -- Three.Capitalism in Color -- What doesn't get measured ... needs to be -- Four.Embracing Externalities -- How corporations will adapt to new forms of feedback -- Five.Pseudocompetition -- Killing the sacred cow of capitalism -- Six.The Invisible Handshake -- Collaborative production as the world's business model -- Seven.The Fourth Sector -- The social sector as capitalism's R & D lab -- pt. III Moving On -- Eight.Call It Capitalism -- Global monopolies and national business models -- Nine.... And Move On -- The new multinational as the vector of economic evolution.

"That global commerce is undergoing a tectonic shift is no secret. What you haven't yet heard, and are probably looking for, is a clear-eyed and cogent view of what the world will look like as this transformation takes shape, including the specific opportunities that will emerge. This book scans the world landscape to provide a vision for the future, and delivers the so-what action items that businesses so desperately need. . This is not a book about the recent great recession or the best policy moves. It's about economic change drawn on a larger canvas, and how it is ushering in a whole new future for capitalism. . Standing on the Sun does not discuss marketing to the "bottom of the pyramid" or success models for doing business in the emerging economies. Instead, it identifies the innovations that will disrupt the patterns of business and governance around the world. It will reveal the nascent, market-leading management solutions that are the very beginning of the next wave. It will offer compelling stories and examples that describe the new measurement of value, the changing nature of scarcity, the value of sustainability, and the pricing of externalities that are all suddenly wide open to reinterpretation"--

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