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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Wallaert, Matt, author.
Subjects
Product design.
Consumer behavior.
Browse Catalog
by author:
Wallaert, Matt, author.
by title:
Start at the end : h...
MARC Display
Start at the end : how to build products that change behavior / Matt Wallaert.
by
Wallaert, Matt, author.
[New York] : Portfolio/Penguin, [2019]
Subjects
Product design.
Consumer behavior.
ISBN:
9780525534426 (hardcover) :
0525534423 hardcover
Description:
xxviii, 228 pages ; 22 cm
Contents:
The basics of behavior change -- Advanced behavior change.
Requests:
1
Summary:
"Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live." --Amazon.com.
Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
658.5752 Wa
Checked In
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Kailua Public Library
Adult Nonfiction
658.5752 Wa
Checked In
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Horizon Information Portal 3.25_9884
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