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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Summary
More Content
More by this author
Signorelli, Jim.
Subjects
Branding (Marketing)
Marketing -- Planning.
Browse Catalog
by author:
Signorelli, Jim.
by title:
StoryBranding [elect...
MARC Display
StoryBranding [electronic resource] : creating stand-out brands through the power of story / Jim Signorelli.
by
Signorelli, Jim.
Austin, Tex. : Greenleaf Book Group Press, c2012.
Subjects
Branding (Marketing)
Marketing -- Planning.
Electronic Resource
http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=FF0DD213-3AA2-4599-B5E4-3F6B2C91CCCC
This title is available online; click here to access
ISBN:
9781608322695 (electronic bk.)
1608322696 (electronic bk.)
Description:
1 online resource : ill.
Edition:
Ebook ed.
Requests:
0
Summary:
To help brands resonate with their audiences, the author takes you step by step through StoryBranding's six Cs--a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes.
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