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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Summary
More Content
More by this author
Saucet, Marcel, author.
Subjects
Internet marketing.
Target marketing.
Consumers' preferences.
Relationship marketing.
Browse Catalog
by author:
Saucet, Marcel, author.
by title:
Street marketing [el...
MARC Display
Street marketing [electronic resource] : the future of guerrilla marketing and buzz / Marcel Saucet.
by
Saucet, Marcel, author.
Santa Barbara : Praeger, 2015.
Subjects
Internet marketing.
Target marketing.
Consumers' preferences.
Relationship marketing.
Electronic Resource
http://hawaii.lib.overdrive.com/ContentDetails.htm?ID=FA5B5A88-C333-4D8D-8A72-333C42E21E5D
This title is available online; click here to access
Electronic Resource
http://samples.overdrive.com/?crid=fa5b5a88-c333-4d8d-8a72-333c42e21e5d&.epub-sample.overdrive.com
Electronic Resource
http://images.contentreserve.com/ImageType-100/1430-1/{FA5B5A88-C333-4D8D-8A72-333C42E21E5D}Img100.jpg
ISBN:
9781440838392 (electronic bk.)
1440838399 (electronic bk.)
Description:
1 online resource (xiii, 191 pages)
Requests:
0
Summary:
"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--
"This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"--
Copy/Holding information
No Item Information
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