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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Heinrichs, Jay, author.
Subjects
Persuasion (Rhetoric)
Debates and debating.
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by author:
Heinrichs, Jay, author.
by title:
Thank you for arguin...
MARC Display
Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / Jay Heinrichs.
by
Heinrichs, Jay, author.
New York : Three Rivers Press, c2017.
Subjects
Persuasion (Rhetoric)
Debates and debating.
ISBN:
9780804189934 (paperback) :
0804189935 (paperback)
Description:
xvii, 457 pages ; 24 cm
Edition:
Third edition.
Contents:
Open your eyes -- Set your goals -- Control the tense -- Soften them up -- Get them to like you -- Make them listen -- Use your craft -- Show you care -- Control the mood -- Turn the volume down -- Gain the high ground -- Persuade on your terms -- Control the argument -- Spot fallacies -- Call a foul -- Know whom to trust -- Find the sweet spot -- Deal with a bully -- Get instant cleverness -- Change reality -- Speak your audience's language -- Make them identify with your choice -- Recover from a screw-up -- Seize the occasion -- Use the right medium -- Give a persuasive talk -- Capture your audience -- Write a persuasive essay -- Use the right tools -- Run an agreeable country -- Appendices.
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Summary:
The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's shameless trick for lowering an audience's expectations. It's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. It not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.
Copy/Holding information
Location
Collection
Call No.
Status
Aiea Public Library
Adult Nonfiction
303.342 He
Checked In
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Hilo Public Library
Adult Nonfiction
303.342 Heinrichs
Checked In
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Kahuku P/S Library
Adult Nonfiction
303.342 Heinrichs
Checked In
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Kalihi-Palama Public Library
Adult Nonfiction
303.342 He
Checked In
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Kapolei Public Library
Adult Nonfiction
303.342 He
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Liliha Public Library
Adult Nonfiction
303.342 He
Checked In
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Mililani Public Library
Adult Nonfiction
303.342 He
Checked In
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Pahoa P/S Library
Adult Nonfiction
303.342 He
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Wahiawa Public Library
Adult Nonfiction
303.342 He
missing from shelf
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