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HAWAII STATE PUBLIC LIBRARY SYSTEM
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Dilenschneider, Robert L.
Subjects
Public relations.
Public relations -- United States.
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by author:
Dilenschneider, Robert L.
by title:
The AMA handbook of ...
MARC Display
The AMA handbook of public relations / Robert L. Dilenschneider ; foreword by Maria Bartiromo.
by
Dilenschneider, Robert L.
New York : AMACOM/American Management Association, c2010.
Subjects
Public relations.
Public relations -- United States.
ISBN:
9780814415252 (hardcover) :
0814415253 (hardcover)
Description:
xiii, 239 p. ; 26 cm.
Contents:
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement--why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk--formal or familiar ; Bylined material--in all media ; Market research.
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Hawaii State Library
Business, Science & Technology
659.2 Di
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Horizon Information Portal 3.25_9884
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