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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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More by this author
Dempsey, Kathy, 1965-
Subjects
Libraries -- Marketing.
Libraries -- Public relations.
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by author:
Dempsey, Kathy, 1965-
by title:
The accidental libra...
MARC Display
The accidental library marketer / Kathy Dempsey.
by
Dempsey, Kathy, 1965-
Medford, N.J. : Information Today, c2009.
Subjects
Libraries -- Marketing.
Libraries -- Public relations.
ISBN:
9781573873680 (pbk)
1573873683 (pbk.)
Description:
xvi, 294 p. : ill. ; 23 cm.
Contents:
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
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Copy/Holding information
Location
Collection
Call No.
Status
Due Date
Kahuku P/S Library
Adult Nonfiction
021.7 De
Checked out
07/03/2024
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Horizon Information Portal 3.25_9884
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