HSPLS site
Login
My List - 0
Help
Search
My Account
Databases
HI Newspaper
eBooks/Audiobooks
Learning
PC Reservation
Reading Program
Basic
Advanced
Power
History
Search:
Title Browse
Author Browse
Subject Browse
Best Seller Browse
Music Title Browse
Video/DVD Title Browse
Journal/Newspaper Title Browse
Serial Title Browse
Series Browse (includes Bestseller List)
General Keyword
Title Keyword
Author Keyword
Subject Keyword
Name Keyword
Series Keyword
Score Title Browse
Talking Book Title Browse
Awards Note Browse
Bib No.
Barcode
Refine Search
> You're searching:
HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
Holdings
Summary
More Content
More by this author
O'Reilly, Terry Edward.
Subjects
Advertising -- Social aspects.
Marketing -- Social aspects.
Mass media and culture.
Persuasion (Psychology)
Browse Catalog
by author:
O'Reilly, Terry Edward.
by title:
The age of persuasio...
MARC Display
The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant.
by
O'Reilly, Terry Edward.
Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West, c2009.
Subjects
Advertising -- Social aspects.
Marketing -- Social aspects.
Mass media and culture.
Persuasion (Psychology)
ISBN:
9781582435800
1582435804
Description:
xxvii, 324 p. ; 24 cm.
Contents:
Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The youtube revolution -- Guerrillas in our midst -- the lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism.
Requests:
0
Summary:
Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Social Science & Philosophy
306.34 O'R
Checked In
Add Copy to MyList
Horizon Information Portal 3.25_9884
© 2001-2013
SirsiDynix
All rights reserved.
Login
Help
