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Item Information   Holdings     Summary     More Content       More by this author     Cyr, Lisa.     Subjects     Graphic arts -- Technique.     Marketing -- Technological innovations.     Browse Catalog     by author:      Cyr, Lisa.       by title:      The art of promotion...         MARC Display

The art of promotion : creating distinction through innovative production techniques / Lisa L. Cyr. by Cyr, Lisa. Gloucester, Mass. : Rockport Publishers, ©2003. Subjects Graphic arts -- Technique.   Marketing -- Technological innovations. ISBN:  9781592530106 (hardcover) : 1592530109 (hardcover) : Description:  158 pages : color illustrations ; 28 cm Contents:  Chapter 1 Unconventional Surfaces and Printing Techniques 10 -- Chapter 2 Unique Constructions, Folds, and Die-Cuts 46 -- Chapter 3 Interesting Bindings, Fasteners, and Wraps 88 -- Chapter 4 Alternative Uses and Add-Ons 120. Requests:  0 Summary:  "This book enables creative professionals, both seasoned and newcomer, to confidently employ alternative approaches and techniques in their work. The inclusion of insightful technical tips takes the fear out of venturing outside the norm, eliminating any unthought of repercussions. In addition, many projects include cost-effective alternatives to achieving similar high-end effects. As creatives push the envelope and break new ground, the industry evolves and grows as a result." --Cover.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Art, Music & Recreation 741.6068 Cy Checked In Add Copy to MyList

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