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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Shell, G. Richard, 1949-
Subjects
Selling.
Marketing.
Persuasion (Psychology)
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by author:
Shell, G. Richard, 1949-
by title:
The art of woo : usi...
MARC Display
The art of woo : using strategic persuasion to sell your ideas / G. Richard Shell & Mario Moussa.
by
Shell, G. Richard, 1949-
New York : Portfolio, 2007.
Subjects
Selling.
Marketing.
Persuasion (Psychology)
ISBN:
9781591841760 :
1591841763
Description:
vii, 312 p. ; 24 cm.
Contents:
Selling ideas: How woo works -- Start with you: persuasion styles -- Connect your ideas to people: stepping-stones -- Build relationships and credibility: trust -- Respect their beliefs: a common language -- Give them incentives to say yes: interests and needs -- State your case: the proposal -- Make it memorable: the personal touch -- Close the sale: commitments and politics -- Woo with integrity: character -- Appendix A: Six channels survey -- Appendix B: Persuasion styles assessment -- Appendix C: The woo worksheet
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Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
658.85 Sh
Checked In
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Thelma Parker Memorial P/S Library
Adult Nonfiction
658.85 Sh
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